To keep costs of installation low, many builders use a high wattage-per-foot electric baseboard heater. This way they use less total feet of element to do the job, at a lower cost. Unfortunately, the elements in this type of unit become very hot. I have witnessed the results of a plastic fiber pillow melting on such a heater.
A lower heat density per linear foot has some advantages: The baseboard length increases, placing heat under more of the outside wall giving a warmer feeling. The lower electric use per foot makes a cooler element for more safety. Electric heat is 100% efficient, so there will be no difference in operating costs between a high-output and low-output per foot heating unit.
While you are in the process of exploring alternative electric heat methods, look at the products at: http://www.electricheat.com/radiant/prods.html
You will find other very comfortable, attractive and modern methods of electric heating.